How To Double Your Conversion Rate In One Step

Today I want to share something with you, a mentor of mine always used to preach. It has already served me well in my Marketing journey and I believe it will do the same for you. When I tell you about it, you will probably think: “Of course!”. And you may be inclined to immediately try it out yourself, but be aware, as with most things, there’s a catch.

You see, there is something almost every Marketer I have ever seen seems to get wrong. It's about information. We tend to think that our buyers would like as much information as possible. More sentences, more facts & numbers, more pictures, more things on the landing page, to keep them interested and curious. We also think that they want more information about us. Who am I actually buying from? Who are they? What do they stand for?

But all this couldn’t be further from the truth. Everybody only ever thinks about themselves. This might sound like a bit of an odd statement now, but if you think about it… Your neighbor, every person you greet in the morning, every person you see on the street. Basically every person you ever talk to. The top priority in their mind, are they themself. And the top priority in your mind are you, yourself. For myself, I am the top priority in my mind, and I can’t even change that. That’s our instinct. We all think about ourselves the most. And that is only logical, right? We spend our whole lives with ourselves, so … might as well concern ourselves with that, with  … ourselves.

Marketing is the same. Buyers don’t really care about the product. They care about what benefit it brings them. Which is logical, again. Cause why else would they buy it? The new hair shampoo, to get fuller hair. The fresh bread in the nice smelling bakery, to stop the hunger. A new car, to flex before their friends, their colleagues, or just to be mobile? There is a personal reason behind everything, for every person. And you know what the beauty about that is?

We need just enough information to convince ourselves that this will benefit our needs and desires to go get it. But if we get too much information, we might get lost. So SIMPLICITY might sound the answer. And to that I say: “YES … but actually, well … kind of …. You see, it is not that SIMPLE ;)

You know your product, your buyers don’t. You need to be very clear on the next step. You need to keep it very simple. But here is the catch, remember it? As is said with most things, there is a catch. And this one is very nasty, because you can’t measure it. You need to get the right dose.

You need to make it spicy enough to get their attention and more crucially, keep it.

You cannot go too simple, then you will just lose them again.

What to do now? Well you can take all you have heard here, go home and put it into practice (now that you have heard the catch, as well) or you can put somebody on payroll or you can just contact us here and we will clean up your first 5 ad campaigns for you for free. We handle the Marketing and you handle the rest.

That being said, we will be in contact soon.

Happy Advertising

-Thomas