How to increase your sales with writing

Writing is a superpower. If you get it right, you can get people to feel (and by extension do) anything. The problem is just that most writers don’t get it right.

So, while we are here, let’s make sure you get it right.

First we should start from the beginning…

What is sales?

“Sales is helping people to make the right decisions [that solve their problems].”

That is what my mentor always used to say and I tell you what, he was absolutely right.

Some of the best salespeople I have ever heard about will genuinely send you directly to the competition if they cannot help you as well as the competition would.

Although seeming a bit counter intuitive at first, it actually comes with a multitude of benefits:

1. It stays in mind - Who regularly meets sales guys that tell them that they would actually do better with the competition?

   
   

2. It creates trust - “He sent me to the competition last time, because he couldn’t provide me with everything I needed. So, why would he now sell me some bulls**t?”

   
   

3. It improves reputation - Salespeople that actually put finding the optimal solution for you above just making money, will always be lovely to work with.

So, we can learn: If we are genuinely helpful and try to get them the best solution they possibly could get, we will win in the long term. Unlimited upsides, no downsides.

This concept we can perfectly translate into writing.

How you can translate that into writing

You want to structure your writing in a way that you create those three benefits from above, without sending anyone to your competition.

1. Stay in mind: Sounds hard, but is actually easier than you think. Use a unique example, a specially funny way to express your ideas or just provide MASSIVE value, in short time. The options here are basically endless. Be creative!

2. Earn trust: In writing trust is mainly earned through two ways.

First: Be and also seem competent. With your tone and style of writing but more importantly with bringing them real value. The best way to appear very professional is when you can break down a complicated subject into easy to understand points or steps, told in day to day language.

And secondly: Be relatable. Share personal experiences and try to add in the occasional joke.

3. Improve reputation: Much like with earning trust, providing actual value for the reader without annoying them with aggressive advertisement, is the way to go. When you convince your readers about you beforehand you don’t even need to do much more than to give them the opportunity to buy.

Now that we understand how to create those feelings we have to realise that…

… feelings alone don’t get you sales unfortunately.

You need effective CTAs (Call To Actions) that make them act on their feelings.

Continue reading here to learn how to write effective CTAs.

Talk soon,

Thomas

P.S. If you want to know how I would increase your sales with writing, contact me for a thorough assessment of how much we could help you with our writing.

If you don’t want to work with us after that, no worries.

There will be no cost, no obligations and no annoying pressure sales tactics.

Apply here https://www.effectivecopy.co.uk/contact-us